It seems like the term “engineered” is thrown around as loosely as “high-def” and “low-carb” these days. It’s interesting how companies trying to market themselves are willing to improperly use words or phrases to describe their product. I think that late-night television is more guilty of this than anyone, but I see it all the time in the custom automotive aftermarket industry where the existence of ignorant impulse-buyers is far less concentrated and presumably more educated. An example of what I’m talking about is this… A company will advertise a suspension part that is “specifically engineered” to fit your vehicle and that no expense was spared in building said product (immediately my internal bullshit alarm goes off). My issue is that you would not engineer a part to fit anything, one would design a part to fit a particular application and hopefully in doing so they would also spend the time engineering the part to withstand the abuse the part is expected to endure when used in the application for which it was designed… Even the phrase “specifically designed” is used far too often for my taste. For instance, I could develop a new product as a smoking deterrent to keep people from using your ashtray for actual ashes where I form a pile of cat shit that is “specifically designed” to fit in your ashtray. But I don’t think that even if my new product “Pile-O-Poo Smoking Deterrent Ashtray Filler” were properly engineered and guaranteed not to crack after opening your ashtray over and over again so that you can bask in the beauty that is your perfectly designed pile of used cat food would you be interested in purchasing my new-fangled smoking inhibitor. Yet somehow if a company were to make a sub-par product, powdercoat it some shiny color that was pleasing to the eyes and call it “specifically engineered,” it would sell. How is our industry so easily distracted by some properly placed phrases and sparkly paint?